How to be a Biosphere Reserve
It was October 8, 1993 when Menorca was declared a Biosphere Reserve. At that time, words like sustainability, environmentalism and climate change were not on the agendas of public institutions. However, in the Menorcan DNA, these concepts began to take shape as if it were a germinating seed. Almost 30 years later, Sant Joan de Binissaida proudly wears its little piece of Biosphere Reserve through the official brand.